Tourism has been drifting into the

In China, the drifting movement originated in the early 80s, the Yangtze River, Yellow River rafting challenge, with a strong national sentiment. With the drift of the times in the past national challenges, the natural watershed Slalom canoeing sport into the scope of the national sport.


drift as the commercialization of public sports and leisure, or something over the past decade. The current drift tourism has entered a \It is reported that China has engaged in or that contains floating all kinds of items more than 400 scenic spots, the current standard has also been drifting more substantial upgrade from the 10-year-olds to 60-year-old person may participate, and the high safety factor. This is a scenic rafting result in a substantial raise of tourists, as well as to reach 10-30 million years, the main reason for the peak season when long lines queuing up to the spectacular scene.

drift project was so popular, there are two main reasons: the first is \Hydrophilic sports is the biggest selling point of the summer tourism can achieve cool and comfortable effect, drift, moderate-intensity stimulation to meet the mass consumer tastes.


So, how to design public float project, to achieve drifting industrialization promoted?


Case 1: Guilin \not only \rafting scenic rafting project to transform, create five rows River Tourism Zone.

2, drifting tribal way of life, leisure and culture is a combination of rafting innovation

we will be five rows along the five river a village, tribe packaging to create a drift field, drift bottles tribes, tribal drift wood, drift drift Yao Miao tribes and tribal and other cultural characteristics and carrying different drift characteristics of the top five rafting tribal folk, solve the tourist reception capacity of the tourists stay short and less consumption of drifting outside the range of issues, as a five-row river rafting to further improve the culture as the core, drifting life as a selling point for the development of mass tourism as the drift attractive target formed the core of effective support.

3, extended drift chain, to build broad spectrum of visitor needs to adapt to the \three paragraphs of the three products, namely the \hydrophilic a money as a selling point, forming a variety of products to meet the needs of different groups.


Case 2, Yichang Zigui Jiuwanxi drifting

1, mass rafting travel time has come

Yichang Zigui Jiuwanxi drifting project investment in 2003, the Three Gorges Tourism project, feasibility study report predicts that the maximum capacity of 15 million, and require many years later, it may reach; However, tourists flow in 2006 reached 15 million, which is a prediction beyond the results of all stakeholders. This represents the development trend of China's drifting, that is, popular rafting travel time has come.

2, the drifting mass development of integrated support and social management of serious lag

such a large flow of people, resulting in full every weekend Zigui hotel every weekend Jiuwanxi lined up outside the scenic area by car and station wagon drifting up to 10 km,womens snowboard pants, has seriously affected the life of the residents in and around traffic. And traffic congestion caused by the conflict between tourists and the contradiction between the Authority and so on.

3, rafting outdoor sports and recreation industry as a comprehensive solution package

we study the composition and organization of visitors, made a complete set of integrated support solutions: first, by Tourists drift product structure and comparative analysis, design special software to launch a computer reservation system to ensure that any drift visitors must enter the scenic area in accordance with the scheduled time of ordering structure; Second, a differential pricing policy for tourist groups, the effective shunt ; weekend price increase and the non-weekend price cuts and the implementation of competitive bidding by the computer match, the formation of travel agents to persuade tourists and price guide to form an effective diversion on the weekend; Third, the implementation of large scenic structure, the establishment of visitor centers in the city and Zigui Parking service by bus in place of scenic driving, to achieve a new pattern of traffic management.

4, to the innovative concept of outdoor sports and leisure, to create the lifestyles

rafting camp mode: Innovation and rafters together with appropriate lifestyle business life, in Sixi Park created the tent can accommodate 500-1000 people will camp life, combined with drifting, not only to expand the accommodation capacity, increased shelter income, and the formation of new revenue.

three outdoor leisure industry development mode

1, Mode

explore outdoor leisure industry development model can proceed in two ways: first, starting from the formation of outdoor leisure equipment leisure products and the industrialization of fashion; the other is from the perspective of the formation of outdoor sports facilities and leisure tourism project industrialization.

1) the formation of fashion around the outdoor equipment and leisure products industry development mode

some ways, outdoor equipment such as sports shoes, waterproof clothing, hats, GPS, compass and other more professional all kinds of instruments owned by a few fliers, but if in the minority based on the extended hardcover popular form of leisure products and industries, so will the basis of outdoor recreation has extended a certain depth.

2) outdoor sports venues around the formation of leisure and tourism projects and industrial development model

outdoor sports venues include the formation of many types of leisure travel products, the main four, tools lease type, time consumer, tickets type, consumer driven, different types of products focused on its benefits in different ways partial and different places to adopt a different travel and leisure product design. The outdoor sports and recreation industry of the three aspects: from the inside out, from small to big, from the props to the casual integration, industrialization resulting in a different direction. Industrialization created props outdoor sports equipment and apparel industry in the mainstream; scenic outdoor sports and leisure project development, forming patterns of tourism and leisure industry; outdoor sports and leisure systems integration, the outdoor leisure lifestyle.

2, outdoor sports and leisure project design

outdoor sports and recreation to achieve industrialization objective, the specific point of view from the product design, including design of recreational way, revenue models, design, operation mode Three aspects of the design.

open approach, the design includes site design, props and tools to design, environmental design, designed to stimulate the point and selling point of these four aspects; revenue model design, including design and income means consumption design; operating model design including marketing, design, management design, strategy, design development of three aspects.

IV interpretation from the tourism leisure sports

in accordance with the development and operation of tourism's role, we discussed four preliminary points: support classes, to enhance classes, marketing classes, service class .

1, supporting class

can stand alone sports and leisure areas or tourist area of sports and leisure projects such as beach, ski resorts, golf courses, nature valley rafting, swimming pool, shooting range, field position, skating rink, sliding the battlefield, grass skating, mountain biking, race track, riding club, yacht club, paragliding club, mountain sports base, formed a recreational sport in the \\

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sea (Lake Creek) Sea Beach is the largest and most important recreational sports facilities, including swimming, water sports, beach sports and other sports. Meanwhile, natural (sand) beach is the core of waterfront resort project.

skiing as the most important form of winter recreational sports, has begun showing a huge influence, especially in recent years, ski resorts have sprouted like mushrooms all over the country there, a hot ski market. To ski for the support, and many ski resorts and in cities they have become tourist destinations around the region in winter. In skiing, such as Jilin Beida Lake Skiing suburbs, and the rime in Jilin City spectacle echoes, making China's Jilin City, the most important winter tourism destinations.

drift is changed by the minority to the public, is currently the fastest growing recreational sport.

golf course covers an area of large, high investment, supporting high requirements, is becoming a representative of the high-end leisure.

\become a major tourism projects, as an important recreational area development configuration.

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2, enhance the class

can greatly enhance the tourism or leisure tourism region content, is often a series of the same type or to each other's projects combined. All kinds of outdoor sports, such as the upgrading of the scenic mountains; all kinds of water recreation sports on the scenic waterfront enhancement; sports and recreation center on Hotels and Resorts promotion; golf driving ranges and other high-end luxury sports facilities on the advancement of tourism real estate project. When considering the type of content, need to focus on leisure and services.

3,

marketing class sports and leisure through such content, can greatly enhance the tourism areas and tourism areas of visibility and reputation, eventually attracting a huge customer base. Long-term, stable and effective marketing campaign itself is an effective mode of tourism earnings. Large-scale events such as the autonomy of the planning and contractors, sports festivals and other types of activities in the planning. Olympics, World Cup, NBA, F1 racing, the World Yacht Race and other world-famous game, every time and competitions to host pours earned along the way, and even left some of the remains will be descendants of the most important attractions. China is not uncommon for large events and through the independent planning to upgrade scenic sports festivals examples, such as Chongqing Wulong, annual Outdoor Adventure Race, and recently by the location to the \, the film appears impressive cliffs, overhead cable scene, but also makes the Wulong presents an unprecedented tourism Development status.

4, Service Class

mainly refers to satisfy the leisure needs of visitors and residents, service-oriented sports and leisure items, such as the common domestic residential fitness equipment area; Park and the city fitness activities, green spaces and organizations.

five specific areas of sports and leisure project development ideas

grasslands: suitable for carrying out related activities such as horse racing and equestrian; wrestling, archery and so on Mongolia, Kazakhstan and other horse-related sports nation; it up screen and other Mongolian traditional folk festival of sport; and grass skiing, grass motorcycle, lawn bowls, golf and other modern fashion movement.

forest zone: a field suitable for carrying out the forest, forest oxygen bar oxygen bath, forest exploration, cross-country skiing, jungle crossing, jungle upstream, camping, horseback riding and other sports and leisure items.

desert: suitable to carry out on foot, sand-skiing, desert adventure, desert motorcycle, desert racing, sand bath, camels and other related sports and leisure projects.

coastal areas: suitable to carry out swimming, yachting, diving, jet skiing, water skiing, rowing, sailing, windsurfing, surfing, canoeing, sliding Sharu Hai, beach volleyball, scuba diving, parasailing, snorkeling, water polo, cycling and other recreational water movement; sea fishing, sailing and other fun sports experience class; Water Sports Festival, a large class of events and other water sports festival events; and combined with local folk customs class water sports and festivals.

lakes and rivers: and similar coastal areas, they can conduct all kinds of water recreation and sports events, festivals,women's snowboard, class activities, in addition, due to less body mass, and the surrounding environment and can interact, but also to carry out drifting, cliffs, overhead cable cross the river, upstream, canyoning and other water sports, as well as dragon boat races, raft, and other popular movements and put related festivals.

Canyon Cave: suitable for carrying out the holes, canyons Probing, hiking, rock climbing, downhill, cross-country orienteering, hiking and other sports and leisure items.

mountains: suitable for carrying out mountaineering, rock climbing, orienteering, ice climbing, skiing and other recreational sports.

wetland areas: appropriate to carry out bird watching, ecological wetlands viewing, boating, fish fork, fishing in troubled waters and other recreational sports.

field village: picking suitable for agriculture, golf, camping and other recreational sports activities; and some type of sports and folk festivals, such as bamboo bars and other dance. In addition, the city sports fields in the villages to carry out, to increase leisure and Ecology of the content, but also has a strong market prospects.

city parks: should conduct a fitness exercise, tai chi and other martial arts, ball games, parks orientation, roller, skateboard, artificial rock climbing and other sports and leisure items.

Interior: including city and the country's Hotels and Resorts in the interior, should conduct a billiard, bowling, Shuffleboard, squash and other indoor ball games, SPA, massage exercise, yoga and other aerobic and anaerobic exercise , Tai Chi and other health campaigns; indoor rock climbing, roller and other extreme sports.