Repairer for the people of China up, India down - Bowen Preview

Repairer for the people of China up, India down on Dec. 15, 2009

from every point of view, the Guangzhou Motor Show in holding time should be an international auto show of the seeds - a turn of the year the Office of development time, the consumer population with the Pearl River Delta and Hong Kong's international influence and its joint venture with Guangzhou Automobile manufacturers of resources, and even the Pearl River Delta's business culture, but it can only influence which they are linked to the city - - came in Beijing and Shanghai later. Guangzhou Motor Show in 2009 Shanghai auto show is basically an upgraded version of the first half - essentially the same booth,south indian cooking, exhibits a slight upgrade. Stand the real excitement is the domestic brand, if the shielding plate, and I'm sure, even those who owned the depot within the \production car manufacturer in 2010, had been \

similar Geely, Chery has a firm foothold in these domestic manufacturers, the most important thing is that their brands up with a boss as saying that domestic manufacturers - we have to seek high-car market side share a few low-end market has been almost non-profits. I do not want to believe the business case, but as evidence of this sentence, six months ago, I had the problem on the car to the countryside confirmation of a joint venture brands of grass-roots support - your company's small cars are not also take the The ride of the car to the countryside? His answer is: I think our models are not suitable for cars to the countryside. In fact, this brand is a product of almost every market segment in which they are high-end products, and as such, the brand was established six years ago to be the profits, market share, brand value of the multiple winners. Perhaps it was such a precedent, domestic firms only more determined to do high-end models, build the confidence of high-end brand, as their success, it is not to explore this topic.


with Chinese auto manufacturers have different ideas to go up, India's automobile manufacturers have recently walking down. Products not listed have news flying is one of India's Tata Nano. 2 000 U.S. dollars this car claims is the world's cheapest car, but it is only two years to enjoy the scenery of public opinion in Europe and America market, and soon, Hyundai Motor India on the claim made in 3500 dollars cheaper car. According to the British \Motors (Bajaj Auto) joint production of a car cheaper than the Nano, I guess this could be a strategy seeking to market concerns, but may not really be implemented, after all, the Renault Nissan in all markets around the world are better at create the appropriate market segments in high-end models. But even this strategy,indian curry recipes, I think it also reflects the peculiar nature of the Indian car market - cheap and survival.


In fact, the survival of Chinese-made cheap cars Geely Automotive, said this year is no longer affordable to people making a good car. In other words, just so people may not be affordable in China, is a good marketing strategy. But India is different to what we talk about Tata's Nano to how much money issues now. In accordance with the internationally renowned management consulting firm Roland? Berger profits on the global automotive industry look at the statistics, 5% is a good profit margin. Calculated according to this margin, then create a Tata Nano can only make one hundred U.S. dollars (manner of 2 000 U.S. dollars retail price of it), readers familiar with the IT market may know, Apple's trendy player also called Nano, in accordance with the users revealed cost data, Apple sold a Nano player can net more than 100 U.S. dollars. That is, if Tata's profit margin is achieved if the international average, Tata rely on Bosch, Denso, TRW these global big brothers assembled parts such as the Apple Nano is not a hand-held music player to earn more. Of course, higher margin products in emerging markets may, for example said that some car manufacturers in China are up to 30% of the profits, even if India's Tata really have such a capability, I think that making a car making 600 dollars a bit vulnerable to raw materials prices of agonizing - 2003 Tata Nano has developed the international market, raw material prices have risen a lot, considering the material on such a cheap car Nano is relatively greater impact, if such agonizing Tata still not raising their prices I really have to recommend Tata should give the Chinese auto makers on the school - look at our Indian car manufacturers is how a middle-class annual income of just 6,000 dollars the hustle of the market.


made on whether the high-end cars cheap car or a strategic choice is the power of government, such as in 2010 we may see all over China more \that is to stimulate consumption, as it is to support environmental protection and reducing carbon emissions. But also in developing countries, if India go down, they are every year hundreds of thousands of Nano stumped expensive than those that can be ten times more environmentally friendly cars? Tata Nano claimed at least two rounds than the current motor to environmental protection, to security, but as the United States \), this thing is really worth discussing. The time being, China is clearly Xuanzeliaoyong up Zou which prevents Nano Men Kenengzhizao the Huanjingkunjing, it is clear the media is more like Europe and the United States Kandao Nano Shi of the East Qiche 消费 pattern for the obvious absence of China's Geely Men \

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